International scientific and practical conference in the al-Farabi library

al-Farabi Kazakh National University, Zhusup Balasagyn Kyrgyz National University, Penza State University invite you to take part in the International Scientific and Practical Conference “Media and PR in the Context of Digital Transformation” dedicated to the 30th anniversary of Kazakhstan’s Independence.

Date: November 10, 2021. Beginning at 14:00.

Form: online. Zoom platform.

Topics of sections and round tables:

1. Global space of communication and modeling of social processes;

2. Media and communication in a pandemic: opportunities and risks of digitalization.

3. Public relations in a globalizing information society.

4. Media and educational aspects of modern trends in the development of international journalism.

5. Round table “Technologies of distance learning and pedagogical skills” dedicated to the anniversary of the scientist and mentor of youth Sh. S. Nurzhanova.

The conference will be attended by scientists from Kazakhstan, Russia, Kyrgyzstan, far and near abroad, government bodies and the media.

Researchers, representatives of ministries, departments, enterprises, organizations of all sectors of the economy of Kazakhstan, Russia and Kyrgyzstan, teachers, undergraduates, and students are invited to participate.

Materials containing original scientific research are accepted for publication (research results and conclusions that have not been previously published and have not been presented in other publications). The research should be of interest to the international scientific community.

When preparing materials, you must be guided by the requirements set out below. Materials that are not designed according to the requirements will not be accepted for publication.

Requirements for articles:

1. The text of the report (article) should be in MS Word format and should not exceed 5-7 pages. Tables, diagrams, pictures must be labeled with a title.

2. Page settings: all edges by 2 cm.

3. Font size: Times New Roman, Kz Times New Roman, 14.

4. Line spacing – 1. Paragraph: 1.25 cm.

5. Indicate all sources with the link. Links are given at the end of the text. References to literature in the text should be given in square brackets by numbers in the order of notes. For example: [1, 156].

The electronic version of the article (report) must be sent to the email address:

The organizing committee reserves the right to reject articles that do not correspond to the conference theme and the requirements for their design. Priority is given to the reports that will have the greatest scientific interest.

Applications for participation in the conference are accepted in the following form:


1. Last name, first name, patronymic (in full) ____________________________

2. Academic degree, academic title ________________________________

3. Establishment, position ______________________________________

4. Address _____________________________________________________

5. Telephone (with international dialing code, mobile) ___________

6. E-mail _____________________________________________________

7. Topic ________________________________________________

Preparing a report for the conference 

Participation as a listener 


Republic of Kazakhstan, Almaty, al-Farabi, 71, The al-Farabi Kazakh National University

The Head of the UNESCO, International Journalism and Media in Society Department, doctor of philological sciences, professor Shyngyssova Nazgul Tursynbaevna – 8 701 993 90 07.

Deputy Head of the Department on Scientific Innovation and International Relations, Candidate of Philology, Gubasheva Dariga Tynyshtykovna8 778 511 1045.

Associate Professor of the Department, Candidate of Economy, Bekbolatuly Zhetpisbai – 87014444732.

To participate in the conference until November 5, 2021, the following information must be provided to the conference organizing committee:

– application for participation in the conference;

– abstracts of articles (in electronic form).

The completed application form and the text of the article can be sent by e-mail

Information support

TRC “Khabar”

TRC “Kazakhstan”

Newspaper “Egemen Kazakhstan”

“Kazakhstanskaya Pravda” newspaper, etc.