Al-Farabi Kazakh National University connected free test access to the electronic library of the Grebennikon Publishing House (Grebennikon; https://grebennikon.ru) – by our IP-addresses, until May 31, 2021.
Currently, “Grebennikov Publishing House” publishes magazines, books, almanacs, creates training videos in the following areas: marketing, management, financial management, personnel management, etc. (that is, on economics, management, socio-humanitarian and other topics).
Grebennikon EB Content:
- materials from periodicals (more than 50,000 publications)
- articles by Russian and foreign authors
- publications of specialists with achievements
- in practical, consulting, teaching and scientific activities
- practical component – cases, methods, etc.
- books (unique practical manuals on marketing and sales, branding, business models, Internet marketing, advertising, management, human resources management, project management, etc.; authors: Philip Kotler, David Aaker, Tom Filtenstein, Peter Winkelmann and many others)
- almanacs – collections of practical materials on the most relevant topics, including anti-crisis topics)
- video materials (video courses, video lectures, trainings, training seminars, etc.)
The University has access to the reading / viewing mode of materials, without the possibility of copying, downloading, printing: this option is available only with the usual paid access.
How exactly to log in to the Grebennikon EB, how to use the resource and read the materials …
First, go to: here
Next, in the upper-right corner, select the “LOGIN” button.
We see the pointers “login” and “password”. Enter (login) start57 (password) DGA
Next, as an example, you can go to the section “Publications”, i.e. magazines (in the upper right corner – see link: here
Choose-again, as an example, the magazine “Marketing and marketing Research”, the third issue for 2019: here
Go to the article “Changes in sustainable consumer behavior”: here
Click the “read” button. You can read all the articles, all the materials, etc.
There is no limit on the number of open articles, on the simultaneous access of several users to the site https://grebennikon.ru.
The search for materials can be carried out by journals, categories, subheadings, as well as by titles / parts of titles. For example, in the search bar on https://grebennikon.ru you can manually enter “BRAND AUDIT”, click “FIND ARTICLE” – and you will be presented with a search for materials on the specified topic.
For more information, visit: www.grebennikon.ru ; www.grebennikoff.ru ; www.grebennikov.ru.
